I'm Unfollowing You. or Where's WAlly?

I know many of us believe that to reciprocate following is a polite gesture, right? Well, I've been thinking it over...

I remember a time when the gurus recommended following as many people as possible, then unfollow those who don't follow you back, and why not? unfollow the ones who follow you (some of them will never notice).

The whole idea was to be able to get as much free traffic as possible from any post you make. But without becoming a real influencer first you become a smart spammer...

Lazy people want to get things for free and they look for any loophole (or backdoor or black hat trick) that might give them an unfair advantage.

A picture is worth a thousand words. This represents my actual network following, approximately 500 members.

I'm obsessive about communication. I don't want to follow people whom I don't know by name or that I haven't read at least their profile or one of their blogs.

So a massive unfollow will take place tomorrow. I'll keep only a few but this list will be dynamic and I'll be updating it day by day. I'll keep track of the last time I had any interaction with each one of them to keep following based on this factor.

Quality is better than quantity in content marketing and in interpersonal communication.

To our mutual success in 2019,

Richard

PS: image zoom available here