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INSIGHTS3 MIN READ

Social Engagement

Ndstad81

Published on January 18, 2017

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

I thought I would use some information from a recent post that I made a week ago, I sent it into another affiliate forum and they shot me down, told me I need to stop plagiarizing. I don't know whether to be honored or hurt.

What is the big deal about social engagement and why should I participate?

Take a step back and think to yourself, how many times did you feel accepted when you got a letter of invitation in the mail. Or when your best friend was having a birthday party and they come to you, asking if you want to come and join in on the festivities. Everyone has a need to be accepted and when that needs is acknowledged, we feel like the best thing since sliced bread.

Everyone has an ingrained need for acceptance.

When you find in yourself that need, you find it much easier to understanding how to engage in social media. Everyone one is looking for that one conversation to get involved with and if someone responds to them it means the world to them.

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What is Social Media Engagement?

Just think about all your relationships you have developed down the years, how did they develop into lasting friendships? How did you stay in contact even though life got in the way of any physical contact. You might of kept a conversation going by responding to each other and because of that it endured.

Building a relationship takes time and patience but once you get over the thresh hold of getting to know each other, communication becomes just catching up. That is how you should be viewing your social engagement,

Understand each social media networks and how to measure your success.

There are several social media platforms out there, I’m going to only mention four just to keep it simple, Twitter, facebook, Google+ and Pinterest. When I’m talking about understanding them, I mean how do you measure engagement with each media.

Twitter sees engagement as @mentions, Retweets, hashtags and direct messages and your window of engagement is very small. It’s much like having a classroom of Fifty students and everyone wants your attention. You will want to keep your responses short and to the point, fifteen times a day.

Facebook see engagement as likes, comments, shares and impressions, your window of engagement is quite big. Much like a Bulletin board but on a larger scale, you can post short paragraphs with pictures or videos. With this media, you will want to limit your posts to once a day. Unlike twitter, you have a small frame of time to engage so you will want to make it good.

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