Clarity and Direction
As a part of the Certification Training, you are occasionally asked to add posts or pages. At one time, I was struggling to come up with a topic for a new page on my niche site. The site is called Tots, Teens, and Theater and offers tips and resources for theatrical directors who work with teens and kids as well as offering audition tips and resources for young performers. So, unable to come up with a better idea, I simply created a "photos" page and posted pictures from shows I've done.
Tonight, while working on keywords searches - just to make sure I HAVE plenty of ideas for future posts! - I stumbled across an idea that will be a MUCH better use of that space on my site - the history of American Musical Theater. It will take some time to get it done right so the photos will stay for now!
Along with that, I did some keyword searches involving the names of well-known Broadway Composers (mostly from the early days of Broadway) and found some gems there so I will occasionally be able to post a brief bio of the various men and women that helped create an art form that is popular world-wide!
I love when good ideas just land on my head unexpectedly!
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Another thought - I may need to "chunk" the periods of musical theater history and create a few pages just so one page doesn't become a REALLY long read!
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That is what happens when you sit down and start doing research.
And as you gain more expertise with the keyword research side of things, you're going to be in a position where you have to many ideas with not enough time to implement them. That is a good state to be in!