Are You Plagued by FoF Disease?
I must admit, through the years I’ve had my bouts with this dreaded disease. And there are still times, even while doing this affiliate marketing thing, that FoF rears its ugly head again.
What is FoF disease?
You’ve never heard of it?
It’s a sneaky, heinous thing that stops many good people dead in their tracks. Well-intentioned people who get ground to a halt before they ever really get moving.
FoF can show up in different ways depending on the person it infects.
FoF—Fear of Failure—is deadly to your dreams. But the good news is this: it can be cured. It doesn’t have to keep you from the success you desire.
Symptoms of FoF (Fear of Failure)
Here are some of the symptoms or roadblocks people might experience when dealing with FoF:
- I’m not smart enough or don’t have the right education.
- My family has never been successful. Why should I think I can be?
- I have too many other things to do.
- It’s just too hard or takes too much time.
- If only I had ______. (You can fill in your own blank.)
- Only other people have the right to be successful.
- I don’t think I can really do it.
- And one of my personal “favorites” that I’ve wrestled with:
What if it doesn’t work and just costs me more money or time?
Or… what if it DOES work—how will I ever keep up with it?
There are many things we tell ourselves about why we can’t do something. But look at the list above. How many of them are “I” statements?
Most of them are things we tell ourselves that simply aren’t true.
What Can We Do About FoF?
First, we have to start telling ourselves the truth.
- If you think you don’t know enough, figure out what you need to learn and start learning it.
- If you think your family has never been successful, remind yourself that you are not chained to your family history. You can be successful.
- Take each negative statement and turn it around into a positive, honest reason why you can and will succeed.
Is it magic? No.
But it changes your posture from stuck to moving forward.
People Who Refused to Give Up
Here are some great examples of people who didn’t let FoF win.
Thomas Edison
Thomas Edison is often credited with inventing the light bulb. In reality, the light bulb already existed—but Edison perfected the filament to make bulbs last longer and work better.
It took him over 1,000 unsuccessful attempts before he came up with the version that changed the world.
He didn’t count those as failures. He called them “1,000 ways that won’t work.”
If he had stopped and labeled himself a failure, we might not have had the kind of lighting we’ve enjoyed for so many decades.
Colonel Sanders
Colonel Harland Sanders of Kentucky Fried Chicken “failed” many times before KFC ever existed.
He failed as a lawyer, an insurance salesman, a lamp salesman, and a tire salesman. By age 17, he had already lost four jobs. There were many other jobs and professions that didn’t work out for him.
I remember hearing a story once (probably on Paul Harvey’s The Rest of the Story). Harland Sanders became so despondent about life that he decided to commit suicide. His plan was to ram his car into a big steel bridge.
On the way there… his car ran out of gas.
As dark as that moment was, I always found it a little ironic: he even “failed” at killing himself.
The thing is—he didn’t give up after that.
He started selling his now-famous chicken out of a gas station. When the road going past the station closed, he sold his chicken out of the trunk of his car.
Eventually he opened a real restaurant again, and from there grew the company we now know as KFC.
And none of this success happened early in his life. He didn’t start selling chicken until he was in his mid-60s.
So no—you are never too old to start being successful.
WD-40
There’s a product many of us use regularly when we have stuck bolts or need something to move smoothly: that great lubricator, WD-40.
But did you know the people developing it almost gave up?
Their first 39 attempts at the formula were failures. They decided they’d only try a couple more times.
The 40th time, it worked.
And that’s literally where the name came from. They didn’t know what to call it, so they named it what it was:
Water Displacement formula 40 — WD-40.
Don’t Let FoF Win
So don’t give up.
Keep plugging away. Step by step. Article by article. Little action after little action.
You’ll find yourself steadily moving closer to the success you desire—even if FoF still whispers in your ear now and then.
You’re not alone in the struggle. But you do get to choose whether Fear of Failure is the driver… or just noisy backseat chatter you’ve learned to ignore.
Keep going.
What about you?
Have you ever battled FoF in your own journey — whether here at WA or somewhere else in life?
I’d love to hear one “Fear of Failure” thought you’ve had to push past, and what helped you keep going.
Mike G
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Recent Comments
6
FoF?
Never heard of that before... thought it was fear of fear 😉
Thanks for a great share. Very inspiring!
✨ Fleeky
Thanks, Fleeky,
Well, fear of fear or fear of failure — pretty much amounts to the same thing. LOL
Thanks for the encouragement. You are one of my inspirations here at WA. I’ve learned so much from you, and I often think of your examples when I write my WA blogs.
Mike G
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Thanks for this, Mike.
I’ve dealt with FoF more times than I want to admit, and your post brought a few things into focus for me.
For starters, I don’t know enough yet. That’s one of the main reasons I lean on AI tools as much as I do. They help me bridge the gaps, but they don’t replace the fact that I still have to get back into the training and actually learn this stuff. Avoiding the lessons just keeps me stuck.
The tech side is another one. Writing is natural for me. Themes, plugins, settings, troubleshooting… not so much. Some of it still feels like trying to decode a language I was never taught. But struggling with something doesn’t mean I’m unfit for it. It just means I have to slow down and work through it instead of dodging it.
And then there’s the big one. What if I fail again. I’ve left more projects behind me than I care to count, and I know that pattern too well. That’s the part that bites. But the truth is simple. I only fail for real if I drop this like I dropped those. As long as I stay with it, even if I’m crawling, I’m still in the fight.
That’s the mindset I’m working from now. No hype, no pretending. Just the understanding that quitting guarantees the outcome I’m afraid of, and showing up gives me a shot at something better.
JD
JD,
I can totally relate to everything you said.
Honestly, I think I would have quit again within the second month if it weren’t for the WA training. But what really turned things around for me was working with my AI partner, Sparky. I’m learning a lot, but I would get so stuck by how much I didn’t know. Sparky is a LOT more patient than I am.
I’m not even afraid to go into the code editor anymore. The very first time I opened it, I was terrified I was going to break something beyond repair. LOL
And you’re absolutely right — we only truly fail if we drop off completely. I get discouraged too sometimes when it takes me a couple of weeks to finish an article, especially when others talk about publishing several a week.
But Sparky is always quick to remind me that I’m actually building items in my woodshop to show in my articles, taking real photos, filming real videos… it’s a different kind of pace. She’s my cheerleader as well as the tech brain behind the scenes.
Thank you for your encouragement. And I want to encourage you too — just keep putting one foot in front of the other, one article at a time. That’s all any of us can do, and it really does lead to the success you’re aiming for.
Mike G
You are most welcome, Mike.
I still have my training wheels on. Chatty still has to hold my hand and tell me step-by-step what to do on most things, especially coding.
Working in the shop on woodworking projects for your blogs is a major upbeat, not a downbeat, Mike. So don't ever let that discourage you. Unless you do it to hide from your website.
Thanks for the return encouragement.
JD