Sephora Gives Creators Their Own Shop
Hey WA,
This might be slightly old news (press release: Sept 2025), but it’s relevant for creators.
Sephora launched a program "Sephora’s Creator Storefront " where creators, currently U.S.-only, can build their own little “shop inside Sephora.” You curate your picks, link them, track sales, and you get a commission. The program is integrated with Sephora’s existing ecosystem. Sephora handles checkout and integrates with their Beauty Insider program and you earn a commission on sales and get access to analytics to see how your storefront performs.
To be honest, I’d like to learn more about this program, but I’m based in Europe.
Have any of you (U.S. WA colleagues) applied or are thinking of applying for the storefront? Share your feedback.
Best,
Maria
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Great share Maria!
Here is the URL to the application:
https://creators.sephora.com/
And here are the affiliate terms:
https://portal.creators.sephora.com/pages/sephora-storefront-affiliate-terms
There doesn't seem to be any minimum follower requirement (like how Amazon Influencers do it) but you are required to connect your TikTok or Instagram.
You're welcome, Jay.
But unfortunately for me, the program is currently only available in the U.S.