A Great Article on Content to Share

Hello wonderful WA family

I was initially hesitant to share a link to an article, I read on Google on my train ride home, for fear of possibly breaking any rules here, but after some pondering decided to give it a go. It really reinforces the training of and breaks down the value of quality Content.

The article is from SEL -Search Engine Land website. The title is "Why is content marketing important? 9 Reasons to use content" by Julia McCoy 11-14-22. Since I am not able to provide the link, at least if you are interested then this is where to go.

Here are the 9 headings.

1. Content Marketing Builds Authority on your own platform-not rented land (ex. Facebook, Twitter et.)

2. It Grows Trust with your audience like no other.

3. Content Marketing brings in higher-quality leads.

4. Content Helps You Rank in search engines for Better visibility.

5. Content Marketing cost less than traditional marketing, but has a better ROI.

6. Consumers would rather see Content than Ads.

7. Your competitors are using content marketing.

8. It makes Your Website better-more useful and highly optimized.

9. It nurtures customers into loyal fans.

The read is but 10 minutes and provides ranking with graphs, percentages, and data that I found very helpful. For example in number 4. "Content Helps You Rank in Search Engines for Better Visibility"- on page one of a Google search, a paid Ad will be on top but only 2.1% of people click the Ad. I'm one that doesn't. Whereas a 39% CTR -click-through rate is for organic (non-paid) #1 below the Ad, 18% will click #2, and so on down. High-quality content to achieve page one is so valuable.

Being new, I thought of our newer members in how content is reiterated here so often, this article reinforces why the importance and value of content before anything else is paramount, especially in starting out.

Have a great week.