The NSE Confusions: Affiliate Marketing Beyond “Everyone”

byLucLifecoach

1.4K followers

7 days ago

Affiliate marketers often wrestle with questions of value and audience. Who will click? Who will buy? Shouldn’t everyone need this product? These questions can feel heavy, especially when we’re building a new site, writing reviews, or shaping campaigns.

But there’s a trap hidden in these questions — what I call the NSE confusions:

• “Nobody wants this” is unlikely.
• “Somebody will like this” is almost certainly true.
• “Everyone needs this” is a trap.

Let’s unpack them in the affiliate world.

“Nobody wants this” is unlikely

When doubt creeps in, it whispers: Nobody will care. Nobody will click. Nobody wants this niche. But in reality, that’s rarely true. The internet is vast, and human interests are diverse. Whatever product or niche you choose, there will almost always be somebody searching for it.

The danger is letting “nobody” stop you before you begin. Many affiliates abandon ideas too early, convinced there’s no demand. Yet even the most unusual niches have buyers. The key is research, patience, and trust that your work will find its audience.

“Somebody will like this” is almost certainly true

This is the liberating truth. You don’t need everyone. You need somebody. A handful of people who resonate deeply with your content, your recommendations, your reviews.

Affiliate marketing is not about mass appeal; it’s about meaningful connection. When you stop chasing “everyone” and start serving “somebody,” your work becomes sharper, more authentic, and more profitable.

Think of your first conversion — that one person who trusted your review enough to buy. That was your “somebody.” And from there, the circle grows.

“Everyone needs this” is a trap

This is the most seductive confusion. Affiliates often believe: Everyone needs this software. Everyone needs this supplement. Everyone needs this course. And while that may feel true in principle, it’s a dangerous mindset in practice.

Why? Because “everyone” is imaginary. When you try to serve everyone, you dilute your message. You lose the sharpness that makes your content resonate. You end up writing so broadly that nobody feels truly seen.

The trap of “everyone” leads to frustration: sites that don’t rank, reviews that don’t convert, energy spread too thin.

The Work Begins with “Somebody”

The real work of affiliate marketing begins with finding the right somebodies. The readers who are ready, the buyers who resonate, the audience who leans in.

Ignore the imaginary “everyone.” Focus on the real “somebody.” Serve them deeply, authentically, and consistently. That’s where trust builds, clicks happen, and conversions grow.

When you do, you’ll discover that “somebody” is enough. In fact, “somebody” is everything. Because affiliate marketing is not about scale first; it’s about resonance. And resonance spreads.

The next time...

So the next time you feel the weight of doubt or the lure of universality, remember the NSE confusions:

• “Nobody wants this” is unlikely.
• “Somebody will like this” is almost certainly true.
• “Everyone needs this” is a trap.

Affiliate marketing is not about convincing everyone. It’s about serving the right somebodies. And when you do, your work becomes not only sustainable, but luminous.