4 Likeability / Relateability why because you should target yourself as your target market this is huge in getting people to listen to you. Do likeable stuff give them stuff... give them stuff give them valuable stuff. You can be funny you can tell a joke... a smile is value

Now why do you think your up-line tells you to call your friends and family... because normally all of
the four things are already in place.

Most people go about this the wrong way...
when you market this online you need to establish this

5. Social Proof - When we see others doing it then we have a tendency to do it... monkey see monkey do. Any time you can show people success with other people the success that people are having in your business product / opportunity that you are in the better you are!

6. Demonstration - connecting the dots with your product / service or opportunity if you can get your prospect to see themselves using your product or see them building your business before they say yes they are more likely to say yes... Imagine yourself... can you see yourself ( your painting a picture in their mind )

7. Scarcity - When something you feel like you are going to miss out on something or that you are going to loose something is causes you to get off the fence and make a decision.
So how can you make scarcity work in your online business? Hey after midnight the price is going to go up... we only have a limited number left or a deadline... Its got to be real scarcity...

You can create your own bonuses and say join our team or my team you can add bonuses...
it works in Network Marketing and Network Marketing