Good question.

Heaven never helps the men who will not act.

It is always wise to learn from those with experience and never jump without praying first! We are taught about the wisdom of many counselors in Proverbs! I knew you wouldn't mind if I said that! :) Christa

Google adwords can pay off dividends, but only when it is done correctly. I learned the hard way years ago, then learned and got better, but it is important to go through training and understand how critical it is to test properly, as well as know what keywords to target.

Just go with what flows with you.

Thanks for the input.

You have to have a handle on how well your site converts before you consider Adwords.

I once lost over £800 with Google Adwords in my earlier days as an affiliate marketer. An expensive mistake to make when jumping in to something without training.

PPC is worth your time and effort but you must learn how to place ads before throwing a lot of cash in to it (like I did) lol.

Kyle has put together some training on PPC with Bing and I'm sure there's other PPC related training here too :)

Neil