S.E.O - do not waste time doing it.
I came across this information on SEO and few ways on wasting time on it. I know all of these points are pretty much covered in WA training, but it's always good to remind about these things. :)
http://techxt.com/2013/05/01/which-seo-tasks-waste-your-time-and-money/
When you concentrate on your content and create it towards your audience, it should be enough. Don't try to over do it. :)
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A good reminder, thanks.