Early on, it might be an impediment to your website, my friend! Research it all carefully, is my opinion!

Jeff

Yes, it could. You need to remember that when you enter the PPC world, that you are paying for traffic. It can be very lucrative and scalable, but the key is getting a SMALL campaign to convert, and then scale outwards as you have the formula for a profitable return on investment down.

I would first understand the build out process of your website before you over-invest in Google Ads though.