Can I Publish AI Content on My Website Without Hurting SEO?

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6.2K followers

This is the question content marketers are asking currently:

"Is it safe to publish AI-generated content online? Will it rank on Google?"

The short answer is yes - you can publish AI content - but only after editing. To publish raw, unedited AI copy is to invite harm to your SEO because Google has stringent requirements!

Google says AI content will not hurt your rankings if you stick to crucial criteria.

If the content is helpful, unique, and relevant, it will not harm your search performance.

Google abides by the E-E-A-T model:

E - Experience

E - Expertise

A - Authoritativeness

T - Trustworthiness

However, AI content on its own can be deficient in these respects. That's why proper editing is crucial prior to publication.

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Recent Comments

31

To further boost your EEAT, you can also use AI to help you create flow charts/diagrams and ESPECIALLY coding elements such as engaging quizzes, tools, and tables for your articles/reviews.

Also since your content will be structured differently by including those, you may even outrank your competitors ;)

2

You spoke correctly, neilrc. AI has taken over the internet by storm - true, one can possibly outrank others and get a boost in rankings by including tables and all of that in posts.

Thanks for your input!

Israel

1

Thanks Israel and welcome back by the way.

AI can be very beneficial, but we always need to make it unique and put in the human touch, which only we can do.
Andre

1

You're absolutely right, Andre! AI can help speed up workflow and ensure consistency is maintained in content creation and publishing. The most important thing is uniqueness, usefulness, relevance, and the E-E-A-T model.

Glad to see so many beautiful changes happening here at WA. Thanks for accepting me back, my friend!

Israel

Thanks Israel and yes lots of great changes been happening herhe. But also great to see the good old faces back again.

Enjoy your day and week ahead.

Andre

1

Much appreciated, Andre!

Talk soon,

Israel

2

Most welcome Israel
cheers

Andre

1

Thanks. The AI writer here at WA is supposed to produce articles in the EEAT format. Keeping this in mind do you think using this with minimal editing will be ok for SEO?

2

Thanks for your input, Mark! WA is doing all to ensure that we're provided with tools that will help us stay ahead of the competition, including use of AI tools that we use for content creation here. With all these, we still need to run necessary checks to give the content human touches and get Google to love and recommend it in its search results.

Thanks for sharing Israel!

Mel

1

You're highly cherished, Mel! Glad you read my post and good to see you thrive in the online business world. Thanks again!

3

You are most welcome Israel.

Mel

1

Thanks! I bit worry about it and especially recently I posted AI generated post. Seemed really okay better than I have written. For sure, I made some changes, it just feels wrong no to have it. 🙂

2

Hey Linda, good to know you're using AI the right way for content creation! However, Google rewards content creators that put quality, usefulness, and relevance in mind, which is something AI-generated content cannot singlehandedly give you without proper editing.

Israel

get over it Linda, it is the future

1

I know, but when I asked to create it I put additional information I want. Maybe this is why it felt that I don't need to change that much. For AI content before I still needed to change more after AI created.

2

😀

1

That's absolutely correct, Hanley. It's certainly the future. AI is getting stronger and smarter than ever. Everyone is starting to explore it, and it has lots to offer when it comes to building an online business.

Israel

1

Oh yes, Linda, and in addition to that, we always need to use advanced tools to check AI-generated content even after we've edited. This will help ensure that we're exploring AI more accurately than 75% of other users and create content that's devoid of AI elements.

2

Yes so true, a lot is in what you ask AI to write, it is a servant that helps you do what you want if used properly. It certainly pulls a better product than I ever could

2

True, better recheck if needed and so on. Last one or two I relied on AI writing even if I changed a bit. Let's be honest I would not have posted them if no AI help! Broken computer charger and all. So I would look at AI generation as helpful tool even if it is not perfect. 🙂

1

It really helped me in last posts to publish faster than I ever could on my own, otherwise I would just sit and wait for my computer to return. 😀

2

Hi Israel.

Thank you for your helpful post. Can you please tell me what "advanced tools to check AI-generated content" are you talking about? I'm wondering what are the advanced tools.....

Regards,
Monica

Agreed with you, Linda! AI is nothing but a writing assistant in blogging, as it lifts the burdens. "Writer's block" has now become a topic of the past, thanks to AI.

Israel

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