An interesting article Janine. After reading the comments below the article, Matt has certainly opened up a can of worms with his thoughts. Comments about backlinks and the big boys paid ads budgets are relevant in my opinion but not the be all and end all of ranking - yet.

Thanks for the article. The comments from readers were really interesting too.

Good stuff, cheers for the share Janine

Thanks for sharing Janine

Love it1 Thanks for sharing.

Marianne

Thank you for sharing.

Thanks for sharing the article. It's refreshing to learn that we have an impact on the internet with our niche websites.

Thanks for sharing.

Good article. Thanks for sharing it. ~ Jude