HBR: "Your Content Marketing Strategy Doesn't Have to be Complicated"

byHPrimer

298 followers

9 years ago

I recently read a superb article in Harvard Business Review, https://hbr.org/2016/05/your-content-marketing-str..., that I believe is worthy of all of our attention if we are devoted to content. I do not believe that I can paraphrase this short article effectively except to say that everything that we need to understand about our task was expressed in a 1902 poem by Rudyard Kipling, "The Elephant's Child".

Give this the benefit of a few minutes of your time.