<head></head><body>I recently read a superb article in Harvard Business Review, <a target="_blank" rel="noopener" href="https://hbr.org/2016/05/your-content-marketing-strategy-doesnt-have-to-be-complicated">https://hbr.org/2016/05/your-content-marketing-str</a>..., that I believe is worthy of all of our attention if we are devoted to content. I do not believe that I can paraphrase this short article effectively except to say that everything that we need to understand about our task was expressed in a 1902 poem by Rudyard Kipling, "The Elephant's Child". Give this the benefit of a few minutes of your time. 
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