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INSIGHTS3 MIN READ

Google Project Magi - New Search Engine

GmaKelly

Published on April 18, 2023

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Google Project Magi - New Search Engine

According to Neil Patel, Google is working heavily on Project Magi. "A stepping stone into a new Search Engine they are planning on releasing. It will replace Google as we know it". In an "Alexa" kind of way.

What is Being Said About Project Magi

Google wants to be more like a conversation. Kind of like CHATgpt.

The big change is Google will help Facilitate Transactions. In other words instead of having to go to a site to make a purchase, Google would show you the item based on what Google knows about you and you make the purchase through Google.

Google will shift to a Cost per Acquisition model eventually, making it easier on the Marketer and the end user.

I have to wonder is this why Bard appears to be in indefinite "Beta"?

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"Plus there will be a new form of SEO. When Google is searching for products or services to show people through Project Magi, how can you optimize your site so that they show your products and services".

There isn't any information on the new search engine other than what we have learned about Project Magi.

The New York Times reports "Google Devising Radical Search Changes to Beat Back A.I. Rivals"

AI is leading the pack and is currently the biggest threat to Google's search business in 25 years. Google is reported to have 160 Engineers working on Project Magi.

And as an example of Google's vulnerability, Samsung (you know the people that make 1/3 or more of the phones, tablets, etc in the world) The are questioning wether or not to replace Google with Bing on their Products.

Google is racing against time to add AI to its Platforms, including the current search engine design attempting to provide a more personalized experience. Based on the user's Google experience and what Google "knows about you" they provide the most reasonable answer.

I'm a little concerned about the "what Google knows about you" part. Has our Privacy been breached?

Google has become a staple in our lives. Kinda like a Microwave. How will the Online world react to a New Google? Until AI came along there was little competion for Google, and very little challenge it's authority or traffic.

With Google's Project Magi, AI could be implented in devices all over the globe. It opens the door for more AI powered electronics. Such, as Home Security, TV, Cable, Music, Heat, Cool, Run a Bath, Lock/Unlock the Door, etc. I would think that with AI technology we are well on our way to becoming the Jetsons.

What do you think about Project Magi?

GmaKelly

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