In this class, you review real Facebook ad performance data and learn how to improve conversions by aligning traffic sources, messaging, and entry points inside Wealthy Affiliate. The focus is on understanding the full “flow of relevance” from ad click to referral to customer, and how even small disconnects can dramatically impact results.I walk you through live ad data, cost-per-click analysis, audience intent, and why strong engagement does not always equal conversions. You are introduced to the newly launched starter experience inside Wealthy Affiliate, designed to immediately match user intent, highlight multiple business paths, and reduce friction for new members. The class also explores how visuals, AI-driven creation, and clearer entry flows represent the future of building and scaling online businesses.