How to chose the best colors for your site?

As a future StyleCoach©, I need to be aware of colors and their correct use.

There is another important aspect of colors. They are also extremely important in marketing and of course in content marketing, as they transmit feelings influencing unconsciously your audience. With correctly chosen colors you can make a bigger impact in terms of content sharing.

I found a very interesting and detailed article about colors (color theory, color combinations, color psychology, etc.).

Did you know that women see more colors and detect easier slight differences between them than men? They prefer different colors than men. This fact you can/should consider when working on your site to make it even more appealing for your target group.

Here is a short foretaste of this article (which colors men and women prefer most):

Blue is the favored color for both men (57%) and women (35%), though it is more heavily favored by men.

Men dislike browning the most while women dislike orange the most.

Colors that were disliked were also seen as “cheap.”

Men tolerate achromatic colors (i.e. shades of grey) better.

Women preferred tints while men preferred pure or shaded colors.

A majority of men (56%) and women (76%) preferred cool colors in general.

Orange and yellow grow increasingly disliked as both genders get older.

Here you can find the link to the full article (explained also what are tints and shades):

http://coschedule.cmail20.com/t/r-l-wjhiijy-hjjdlt...

And how I came to this site?

It was Paul (Goodwin) who wrote about the Headline Analyzer. This is a free resource on the www.coschedule.com site where you can get lost in uncountable interesting and useful posts/articles about internet and content marketing. The above-mentioned article is a great example.

Last week Paul also wrote about the colors (probably) based on the same article. Accidentally, I realized it later. :(

Please consider this blog post as additional information and a different perspective, not as copying or stealing information!

Thanks Paul for calling my attention to this valuable source of information!

I hope that these facts help you to optimize your blogs and make them much more engaging to your audience!

P.S. According to the Headline Analyzer, the headline of this post has a score of 79! :)

Be creative and productive!

Ciao,