Why does comedy and humor work?
Published on January 9, 2026
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
The question is: Why do humans smile and enjoy comedy and humor so much?
The short answer is this:
“The punchlines are unexpected.”
Our human minds try to predict what the speaker will say next. Need proof? Just watch how often other people try to finish our sentences.
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So, in humor, when the punchline is unexpected, our brains love it. It is interesting. Dopamine floods our brains.
What lesson can we take from this?
We should be somewhat unpredictable in our conversations and presentations. This will keep our prospects’ minds engaged.
Prospects will become bored if we give boring, predictable presentations.
Keep your smile open - wheather in public - as also on social networks.
I wish you all a pleasant time in January.
Best regards
Friedrich-W. Fritz
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