Time to reach out for help
My site is live and content is being created weekly... and its time to figure out how to market my site effectively. Social media skills are somewhat new to me and every platform has advice but all want $ to actively promote me... which I understand its a business... My target market is women age 35+, Just not sure where to start. So far feedback on my site has been positive but its all from personal promotion or friends, I really dont have an outside perspective as its not generating hits yet. So I want to get the ball rolling so it can build momentum. Sigh not discouraged... just dont know what angle to persue.
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thank you all, I do have a Pinterest Account and have been pinning boards. I got approved today for some of the affiliate programs Ive been waiting to hear back on which will give me better ideas for pins and promotions. Still waiting on others which should round out my site nicely and give me ideas for content. Your comments confirmed this might be the right platform for me to invest some time in.
Pinterest is about 70% female, and I agree with others that it's a good platform to use.
Try to network with other mothers within your niche. And if possible, create Idea pins for your products if you have any.
You can also promote on the platform though I have not tried that.
If you are seeking an effective media platform, I would suggest Pinterest. If you go with a personal site. Here is some info I copied from a search:
Can you promote your website on Pinterest?
To generate leads, conversions, and sales from Pinterest, your pins need to do more than move people to like and repin. In this article you'll discover how to create pins that encourage people to click through to your site. Discover how to use Pinterest to drive traffic to your website.
Now I am not sure if the above paragraph is referring to a business account or a personal account. If it refers to a business account, I found the ads for promoting websites to be more than reasonable.
If you don't have a personal account at Pinterest, do some research and you may find that is your best avenue.
Regards
RVsRock
Hi Elaine.
I think the most important thing when we're starting it on this journey is too understand our niche, what they're pain point is, and how we can help solve that.
Women over 35 is a very broad niche, and I suggest narrowing it.
Who are you speaking to in that group?
Why do they need your help?
What can you provide better than anyone?
Try creating a person, an avatar if you will, that you can talk to about their pain, desires and needs.
Name her, what's her occupation? Does she have a family? What's her relationship like with them? Her exact age. Where does she shop? What's her social life? Where would she go on vacation? Does she exercise? What is her heath condition?
Narrow it down, speak to HER!
When you're not generalizing, you'll begin to get activity. The women like your avatar that you're talking to will say, "she gets me, I want to knows more of what she's saying."
If you're talking to millions of women. You won't personalize it, and no one will care.
I Hope that's helpful!
Keep thriving!
Al
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Honestly, the quickest way to test a website's big promise is to hit it with some paid traffic. I use a service that can send you as many leads as your budget can handle.
I spend around a million dollars (yes, that is correct) on paid traffic every year, but that is because I have a high ticket offer (most of it is YouTube and Google Ads - I truly dislike Facebook), but there are paid traffic sources where influencers will mail your offer to their list. Most of them are biz opp and make money online/at home influencers (I'll use that for WA promotion), but they also do other markets. Health & Diet, and personal development are niches they also specialize in sending traffic to.
If there's any interest feel free to direct message me and I'll let you know who I've been using.
You can send me a message on what you use…Im just curious why you're bothering with doing WA if you're already as successful as your profile?
A bit jaded and curious
What a great question!
First, your choice of words is fascinating to me "why you're 'bothering' with doing WA." It makes it sound like working the WA program is like eating vegetables that have been sitting on a cold plate for hours, lol. For the record, I GREATLY enjoy everything I do online, especially when it makes me money.
My natural curiosity over my lifetime has led me down many paths of income generation. I am about to turn 60 and "retire" to our home in China. Once I settle in, I expect that I will spend most of my time doing affiliate income generation, unlike right now, where most of my time is spent on e-commerce and working with my consulting clients.
I've created thousands of websites over the years and was fortunate to be in the Adsense game in 2004-2006, earning six-figure checks from Google. I'll never forget the first time we broke $100k in a month. One of my friends who I was talking to about the opportunity told me, "They'll never pay you," meaning Google, and of course, they did and did and did until they woke up one day and decided I didn't need 2.5 million pages indexed on Google, lol.
I've been involved with affiliate programs in the past and have even run my own where Clickbank was an actual affiliate of mine, and we launched an $11 million program through their platform. A month later, they gave me a Tesla. So, I know the power of affiliate marketing, but it needs to be done in a "peaceful" way, or I am not interested.
Peaceful to me means I can spend my time generating content instead of working with clients. Peaceful means I can create a business that will grow with projectable results and income.
WA is a cog in that plan for me.
First, the number of folks who want to make money online pretty much don't know anything, especially the fundamentals. That's where WA comes in. I don't have to write a training program for that level because WA has already done it for me. It's easy for me to promote rather than create a competing program. I feel the same way about some other affiliate programs out there. I was about to join something "similar" for $4,500 and promote it through their affiliate program. Now I can actually "review" and offer both programs, as they both have tons of pros, but for the entry-level pricing. I believe in letting the audience vote, never prejudge.
I also wrote a book called The Amazon Code, where I detail my journey and how I've created over $100 million in revenue online. I can see affiliate income exceeding $2-400,000 per month if done correctly.
I've promoted so many great plugins, pieces of software, services, training programs, etc., in the past, just in my vertical niche of selling on Amazon, and NEVER tried to get an affiliate fee, lol.
Stupid, right?
That all ends right now.
I hope I answered your question and that there is nothing wrong with being jaded. I am as jaded as they come and have so many stories about fraudsters; I might include some reports in the latest podcast I am about to launch.
I am now following you as I very much look forward to seeing your progress and success, and in helping any way I can.
Thank you that was a very insightful answer:) and exactly what I was curious about lol… sorry if I offended … I have no filter and tend to be super blunt… I definitely do not see WA as eating vegetables (although veggies are eaten by what I eat) I just didn’t understand why someone with the level of success you described would require training … I always forget that what seems like a lot to me is peanuts to others
Cheers
LOL - Please know that I spend A LOT ON TRAINING every year. I also get something out of each and every training I go through. I feel we can never stop learning. I have learned things from the WA training, but because I've done most of these things, what I am learning might be different from someone going through the training the first time.
It's no different and reading a book over and over, or watching a movie several times and "seeing" things you didn't see the first time.
So, the value WA brings to me is severalfold, first, the hosting is wonderful (although I do miss the cPanel and/or WHM panel, as I am a control freak), but other than that, the website portion is super, super solid.
I also love the focus on organic traffic. I get traffic all the time from content I've built many years ago, especially my older podcasts. Same with YT videos, however, blogging/creating articles/training has always been my favorite.
Unless you get into paid traffic, the road is long, but at the same time, if someone is willing to put the time in and have patience, what they are building here is very, very remarkable, and long term, but it has to be done the right way.
Hi Toddsnively, I am a beginner and am facinated and in admiration for what you do and have achieved.
If I may ask you one question please.....
Your last paragraph in your reply to ElaineUnruh was:
Unless you get into paid traffic, the road is long, but at the same time, if someone is willing to put the time in and have patience, what they are building here is very, very remarkable, and long term, but it has to be done the right way.
Can you please explain what you mean by "but it has to be done the right way".
Thanks in anticipation,
Maurice
Well, thank you so much for your kind words!
In short, you are doing it the right way when you follow the WA program. It's about content creation, SEO, and providing Google want it wants, by avoiding black hat shortcuts.
I know many wrong ways to get ranked high for most keywords but those rankings are short-lived.
It takes time, dedication, persistence, resilience, and commitment to create an income stream using websites, articles, videos, and affiliate marketing. This is why I tell people who haven't started yet, to start now. You're just leaving money on the table by waiting.
Here it is, almost 8 pm on a Saturday night and I've spent the last three hours building a landing page and all that goes with that, for a paid campaign I am about to launch, promoting WA. I have a blast doing that kind of stuff (and I am a nerd, so the tech is fun) and the real payoff is the results, good or bad. I am going to improve and go again either way.
Best to you!
Todd
Thank you Todd, so at least I seem to be in the right place.