Increase Comment SEO: Leverage What You Know

We learn a lot of skills for increasing SEO at Wealthy Affiliate and a good many of them can cross over into areas we might not be thinking about. One of these is keywords. We know to check our keywords carefully as a starting point for writing posts and pages and to search for those long tail keywords that will increase our chances to reach page one in Google rankings. Have you thought of doing the same for comments?

Leverage your keywords skills for better comments SEO. You can think of comments as post extensions and if you use keywords in your post, why wouldn't you in your comments? Kyle has noted the importance of creating quality comments that have some substance and part of the reason is because they literally extend the post.

Increase Word Count

So if you were paying attention to the quality of the writing and keywords in the post, why would you let that go for the comments? Between a comment or question that is asked and your reply its fairly easy to add another 1000 words to your post in comments alone. Return to your keywords list if you keep lists in Jaaxy (a good reason to right here) and make these words work for you.

Another skill that can be leveraged in comments is links, most especially internal links and authority links. Because comments are more free-form than a formal article, you can drive comments toward including authority references on and off your site. The comments might feel like "extra stuff" but they all count toward the site authority that you build. There is a handy links button in the comments editor that makes adding internal links easy to do.

Use Comments Editor

Lastly, the comments editor can be used to edit and update your comments as a way to update your article and score rankings. Do you have an older article that Google is ignoring? Return to the commnents and see if you can upgrade your responses with more information, better keyword use, and authority references. It could be as simple as adding links to artcles you have since published on your own site.

Comments are not just a bit of fluff at the end of the real writing which is the post. They aren't a PS (post-script) that is secondary to the article. Comments are more like an SEO opportunity that we get to explore long after the post has been published. Leverage the skills you know for post writing so that your comments do some work toward increasing site authority.