Dear Aspiring WA Blogger —

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4.4K followers

Don't Just Spin Your Wheels: Aim for Traction, Not Just Tire Wear

Ever heard the saying, "You can't fill a leaky bucket"? The same applies to affiliate blogging. Sure, the pep talks are motivational: "Publish every day!" "Content is king!" "Consistency is key!" But here's a secret—the "key" is worthless if it's consistently opening the wrong door.

Imagine this: you're trying to mow your lawn with a banana. Sure, you're consistent—every morning, bright and early, you step outside, banana in hand, and give it your all. You wave that banana around, squish it, yell at it—but your grass remains stubbornly unmowed, and all you have to show for your efforts is a messy lawn and fruit puree. This is exactly what happens when bloggers produce consistent but misdirected content.

Affiliate marketing success isn't about mindlessly hitting "publish"; it's about strategically creating valuable content that resonates with actual readers (not imaginary internet elves).

Think of your Wealthy Affiliate journey as climbing a mountain. Yes, you need consistent effort to climb step by step. But if your map leads you off a cliff, your consistency and hard work only guarantee a spectacular, gravity-assisted fail.

Many bloggers have fallen prey to what I call the "consistent content fallacy." They churn out daily posts about topics so niche (and pointless) that not even Google's spiders bother indexing them. Sure, you're consistent—but consistently irrelevant.

Here’s the typical formula the gurus love preaching:

  • Be consistent! Even if you're reviewing "the aerodynamic qualities of pet rocks."
  • Work hard! Dedicate hours writing about "vegan shoe polish for cows"—because who knows?
  • Consistency + Hard Work = Success! (Provided "success" means zero traffic and sad Google Analytics charts.)
  • Profit! (If by profit you mean mastering existential despair.)

In reality, this often results in:

  • Consistent content on topics no human has searched for since dial-up internet.
  • Hard work crafting detailed reviews of items with sales stats lower than your odds of winning the lottery.
  • A vast archive of unread masterpieces.
  • "Profit" in lessons learned (and plenty of tears).

So, before you set your blogging engine to autopilot, let's step back and infuse some strategic thinking into your efforts.

Here’s What Your Blogging Strategy Should Include:

  1. Smart Keyword Targeting (Jaaxy Magic):
    • Confirm genuine search volume and manageable competition.
    • Avoid random alphabet-soup keywords without meaningful intent.
  2. Content with Actual Value:
    • Solve readers’ real problems.
    • Entertain, educate, or provide unique insights—don’t just rehash common knowledge.
  3. User-Friendly Website:
    • Clean design, easy navigation, fast load times.
    • Clear CTAs (Calls-to-Action) that guide visitors naturally.
  4. Basic and Advanced SEO:
    • Keyword optimization in title, headings, and content.
    • Ethical backlink building (guest posting, collaborations).
    • Understanding the Google ecosystem (analytics, Search Console).
  5. Regular Analysis and Adaptation:
    • Monitor analytics regularly—understand traffic sources, bounce rates, session durations.
    • Identify winning topics and replicate success.
    • Abandon or tweak strategies that don’t deliver.
  6. Audience Engagement:
    • Encourage comments and discussions.
    • Create shareable content that readers genuinely want to forward to others.
  7. Effective Monetization:
    • Choose profitable affiliate programs relevant to your audience.
    • Strategically place affiliate links and CTAs.

Consistency matters—absolutely. But it's consistency in doing the right things that counts. You can polish a brick consistently, but it'll never become a diamond. Strategy transforms your brick into a functional wall (or even better, a profitable business).

Bottom line? Keep showing up, keep working hard—but make every action count strategically. Aim for traction, not tire wear. Now get out there and build a blog that doesn’t just spin wheels but actually takes off!



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Recent Comments

3

Another helpful post Diane. Thank you.

From the beginning of my journey, I was taught that publishing velocity was the way to go. Get as much content out there as fast as possible to get Google to take notice.

I see lots of my fellow entrepreneurs killing themselves to publish every day, like they’re adding breaking news articles to the daily newspaper. “Breaking news here! Read all about it!”

Just the other day I heard that publishing tons of content for a new site is a bad idea. They said to actually create less content(but good quality content) and then start using all your recourses to build up your authority by driving relevant links to it. This will bring more staying power.

Thought this was interesting, but then again, I haven’t found the missing piece of the affiliate marketing puzzle yet myself. I’m just making the point that no one can really pinpoint exactly what the perfect process is. Besides sticking to the well-established fundamentals, it still seems like trial and error is the best way to figure things out.

Hey Diane, are you getting my messages?

This is a powerful message. A hampster can go much further by getting off the wheel.

I agree. My mantra has always been. Try, measure, fail, learn, pivot.

When you start out, you have to do something. Doesn't really matter what. I agree with Kyle that almost any niche works (you should check with someone though; starting out with purple pet rocks or women's clothing violate the goldilocks principle; one is too narrow the other too broad!).

Still, you need something to learn with. Spending 6 months doing marketing research (when you don't even know how to spell marketing?) is a waste of time.

So you try something. Measure it to see if its working. Learn from failure. And pivot!

My thoughts,

Michael

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