5 Top Market Research Tools for Business Growth
Published on February 8, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
With a market full of tools, there are plenty of opportunities to up your market research repertoire with just a few clicks. We’ve skimmed a few off the top to get you started:
1. Google Analytics & Keyword Tool
Okay, stuffing two into this one -- but they’re both from Google!
Google Analytics:
The Google Keyword Tool is by far the best way to get insights into how you should be crafting your content strategy. It shows you what people are searching for, when they’re searching for it, and how else they may be using the search engine in their quest for products, services, or general information.
Google Keyword Planner :
Another essential tool from Google is Google Analytics. This tool provides comprehensive feedback as to how people are interacting with your website, including the pages that they view, how long they view each, and where they arrive from.
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2. Ubersuggest:
Ubersuggest is an excellent tool for content marketers looking for fresh ideas. Simply type in your keyword and this engine will provide you with ideas for what else you could and should be targeting.
3. Sogosurvey:
Just in case you don’t already have all the answers already (Come on!), remember that it never hurts to ask. Sogosurvey provides plenty of different sample survey templates to get you started researching key aspects of your industry and your customers’ needs. From product feedback to brand awareness, growing in the right direction is easier when you have the data you need. The survey platform is easy to use and has many advanced features experienced users will appreciate.
4. Quora:
Quora is an amazing community where questions are asked and answers are given by people who have experience in that field. The quality of the community members is very high and the space can be used in various ways for marketing and building your reputation as a professional or as a company. Quora market research can be a great method of collecting information on customer pain points. Especially when conducting market research for small businesses, it’s hard to beat free direct questions from your target audience.
5.Social Mention:
Social media is now more important than ever. If you’re not on top of your social media game, step it up. Social media activity can potentially make or break a brand within a matter of viral minutes. Staying abreast of all that is happening in relation to your industry on social media is now both more important and, thankfully, more easy than ever. Websites such as Social Mention provide a single place to search for terms that are relevant to you, as well as what’s trending in general at any given moment.
So, get cracking! There’s plenty to learn, and the wide variety tools and options for conducting your research means there’s no excuse for leaving answers on the table. Good luck!
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