Make Your Call To Action Buttons Stand Out!
If you've ever asked what colour should I make my buttons? Continue reading.
Whilst this is not a definitive guide - This design element should only take a few seconds of your thought and time, so you can focus on creating great content.
What I have found really helpful is this color table, I often attempt to design my buttons on the opposite side of the pallet.
For example if my site design is mainly violet - My first choice in button would be yellow.
Its really that easy.
Whilst this is a handy criteria to start, the truth is the performance of any campaign relies on testing. You never really know until you trial.
These days its quite easy to test - You can run a month on one color then switch it up and gage results.
So to answer - Initial button color should be an opposite to your site design (so it stands out) In the attempt to attract a higher click through rate.
Then test different colours over time and gage the results.
Hope this helps
Clinton
The Introverted Affiliate
Recent Comments
2
Thanks for the great advice. I believe the opposite color will work perfectly.
Happy Sunday,
Mickey
Color wheel helps with contrast but there are some research done on which colors are best for CTA buttons and green comes up tops.