Make Your Call To Action Buttons Stand Out!
Published on February 23, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
If you've ever asked what colour should I make my buttons? Continue reading.
Whilst this is not a definitive guide - This design element should only take a few seconds of your thought and time, so you can focus on creating great content.
What I have found really helpful is this color table, I often attempt to design my buttons on the opposite side of the pallet.
For example if my site design is mainly violet - My first choice in button would be yellow.
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Whilst this is a handy criteria to start, the truth is the performance of any campaign relies on testing. You never really know until you trial.
These days its quite easy to test - You can run a month on one color then switch it up and gage results.
So to answer - Initial button color should be an opposite to your site design (so it stands out) In the attempt to attract a higher click through rate.
Then test different colours over time and gage the results.
Hope this helps
Clinton
The Introverted Affiliate
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