Real-world examples from various industries that demonstrate how significantly well-executed branding can improve a business's impact, revenue, and overall value. 

By the end of this class, you'll understand the massive disparity between the value of powerful brands vs. businesses with similar products who haven't been as intentional/successful with branding.

This Brand vs. that Brand

Examples of strong vs. not-so-strong brands in every industry.

Major differentiators between hugely successful and not-so-successful brands.

A framework we'll build upon throughout the rest of this series.

A "lens" from real-world brands that'll make every class in this series MUCH easier to understand/internalize.

Real world examples of how strong branding benefits social following, website authority, and revenue.

Live Q&A with Ian.

This final lesson will cover how to start your new position and accelerate your career growth. You'll learn about strategies for onboarding, building relationships with your coworkers, and advancing your skills and responsibilities over time. You'll also get tips on how to stay motivated and focused on your long-term career goals.

In this lesson, you'll learn how to prepare for interviews, navigate communications with potential employers, and negotiate your salary. You'll get tips on how to answer common interview questions, make a good impression, and negotiate a fair salary and benefits package.

This lesson will teach you how to survive and thrive through the application process, from submitting your resume to getting invited for an interview. You'll learn about common application pitfalls and how to avoid them, as well as strategies for following up with employers and staying organized throughout the process.