Defining the Core Purpose of Your Copy Before Writing
by TimMcKinlay
71.4K followers

As an affiliate, every piece of content you create should serve a distinct purpose, aiming toward a specific objective. Whether your aim is to get more traffic, generate more sales, increase email sign-ups, or something else entirely... your copy must be tailored to meet your objectives. If you know what you're aiming for, you can craft messages that hit the mark every time.

At the same time, your copy needs to serve as the solution to your visitor's problem. In essence, your copy needs to offer your visitors THE solution they've been looking for, while also helping you achieve your objectives as an affiliate.

In this class, I'll be discussing these concepts in detail to prepare you to create the most effective copy possible within ANY niche you enter as an affiliate.