In this class, you will learn how to develop a SUCCESSFUL social media marketing strategy. You will understand the basics of strategy development, including setting goals and objectives, developing a content plan, and creating a measurement framework. You will also learn how to use analytics to inform decisions, and how to create a plan for ongoing optimization.

Taking Action: Developing a Successful Social Media Marketing Strategy

Understand the basics of strategy development

Set goals and objectives for social media campaigns

Develop a content plan for multiple platforms

Create a measurement framework to track success

Use analytics to inform decisions and optimize campaigns

Live Q & A Session

Plugins are like the icing on your cake when it comes to your website's functionality! I'll show you how to find and install your favorite plugins, how to set them up and activate them, a handful of my faves, and how to manage and understand plugin updates so you have a smooth-running website that keeps your audience coming back for more!

Your theme is the visual representation of your website. It's time to start putting your WordPress mastery to use! Let's dive into choosing and installing a theme, using staging sites to customize our website without affecting your target audience, and understanding how to utilize the theme customizer to spruce up your theme with colors, widgets, and more!

Let's dive into 5 hidden gem blocks you can use to bring out great features and elevate your audience's user experience! These are some of my favorites that most users probably don't know about. This is what WordPress mastery is all about!