In this opening class of the series, I'll show you how to effectively use your social media platforms of choice to explode your reach and get your content in front of your target audience. You'll learn how to choose your social media platforms, how to create a strong presence on each, how to play to each platform's strengths, and more!

Using Social Media to Explode Your Business's Reach

Understand the importance of social media platforms to amplify your online business’s reach

So many social media platforms, how to choose?

Learn how to create a strong social media presence

Learn platform specific strategies to maximize your success and how to optimize content for each platform

Live Q & A Session

Let's bring it all full circle! In this class, you'll put it all together to develop your own successful social media marketing strategy. We'll cover the basics of strategy development, setting goals and objectives, developing your content plan, creating a measurement framework and using the AI tools available to make this efficient! You'll understand how to use analytics to inform your decisions, and how to create your own successful plan for ongoing optimization! Let's do this!

To be effective with your social media marketing you have to stay up to date with the latest trends! I'll show you the importance of keeping up with industry news and how to use those insights to identify emerging trends! I'll share why it's always important to use a social media platform's latest feature and why it offers massive opportunities to stay ahead of the competition!

It's time to learn how to build and manage relationships on social media. This doesn't mean being everyone's best friend, it simply means understanding the basics of customer service on social media, how to handle negative feedback, and how to build potential relationships with influencers and industry leaders. It's all about using social media as a tool to strengthen customer loyalty and give authority to your brand!