How do you know if your social media marketing efforts are working? We use analytics! In this class, you'll learn how to measure your social media marketing success by tracking the most important key metrics analytics offers. You'll learn how to interpret the analytics data, how to set goals, and develop the right strategies to reach them!

Measuring Your Social Media Success with Analytics

Learn how to track key metrics to measure success

Interpret data to inform strategic decision-making

Set measurable goals for social media campaigns

Understand how to track and measure success over time

Develop strategies to reach your goals

Live Q & A Session

Let's bring it all full circle! In this class, you'll put it all together to develop your own successful social media marketing strategy. We'll cover the basics of strategy development, setting goals and objectives, developing your content plan, creating a measurement framework and using the AI tools available to make this efficient! You'll understand how to use analytics to inform your decisions, and how to create your own successful plan for ongoing optimization! Let's do this!

To be effective with your social media marketing you have to stay up to date with the latest trends! I'll show you the importance of keeping up with industry news and how to use those insights to identify emerging trends! I'll share why it's always important to use a social media platform's latest feature and why it offers massive opportunities to stay ahead of the competition!

It's time to learn how to build and manage relationships on social media. This doesn't mean being everyone's best friend, it simply means understanding the basics of customer service on social media, how to handle negative feedback, and how to build potential relationships with influencers and industry leaders. It's all about using social media as a tool to strengthen customer loyalty and give authority to your brand!