In this first class to the series, we'll be breaking down what PPC is, fundamental principals to success in it and me showcasing the pros/cons/case studies that you need to know before you dive into this!

Unlocking the potential profits of PPC

To understand what PPC is

To understand the pros/cons to using PPC

To know if you're ready to start PPC ads or not

Understanding basic principals to PPC success

Knowing how much to invest in PPC for beginners

Live Q & A

Now that we've covered how to get optimized ads/PPC funnels set up on multiple networks, the next question becomes how do we improve conversions and scale our profits? Well that's what we're going to cover in this webinar with beginner-advanced strategies you can use to improve the odds that people who click on your ads convert into sales.

Microsoft Ads is one of the most underutilized PPC networks and that provides us as marketers with huge advantages, namely easy to make ads on a generally lesser competition filled network (which means lower PPC costs). In this class I will be showing you exactly how to utilize this network correctly!

YouTube Ads is one of the most popular PPC networks in the world and in this class we will be diving into it. I'll be showing you how to create optimized ads and funnels through this network to help you use as a template in creating your own.Important terminology for YouTube Ads:<ul class="editor-ul"><li class="editor-listItem">Clicks: Shows you how many times your YouTube Ad has been clicked on (from instream ads, this will be 0 if you do in-feed ads)</li><li class="editor-listItem">CPV (Cost Per View): How much you spend on each view (less = better)</li><li class="editor-listItem">Max CPV: How much you're willing to bid for each view (less is better).</li><li class="editor-listItem">Impressions: The total number of times your video ad shows up on YouTube.</li><li class="editor-listItem">Cost: How much you spent on the YouTube ad.</li></ul>