Google Ads is the top PPC network to use when practicing paid ads and in this class we'll be diving into how to properly use this network, from making your first ad to optimizing your funnel out of the gate. The goal with this class is to help you make optimized ad funnels through this network to help increase the odds that they will lead to profits.<h2>Here are some important terms to understand once your ad starts running:</h2><ul class="editor-ul"><li class="editor-listItem">Clicks: Shows you how many times your Google Ad has been clicked on</li><li class="editor-listItem">CPC (Cost Per Click): How much you spend on each view (less = better)</li><li class="editor-listItem">Max CPC: How much you're willing to bid for each view (less is better). In this class I showed you the manual CPC approach which "caps" the amount you spend for each click.</li><li class="editor-listItem">Impressions: The total number of times your ad shows up on Google for one or more keywords/variations of those keywords on Google.</li><li class="editor-listItem">CTR: Basically it's impressions divided by clicks (higher = better). Typically this approach I showed you gets a 3% or higher CTR (1% or higher is considered OK).</li><li class="editor-listItem">Cost: How much you spent on the ad. You usually want to keep this as low as possible. Typically promoting something in your YouTube video that pays you more than the ad costs is the way to go.</li><li class="editor-listItem">Conversions: This means how many sales/conversions you got and I cover this in depth through my other Google Ads series.</li></ul>

Profiting from Google Ads PPC

Understanding Google Ads PPC

Understanding Google Ads terminology

Getting started with your first Google Ad

Important tools necessary for success

Example Google Ads you can use for reference

Live Q & A

Now that we've covered how to get optimized ads/PPC funnels set up on multiple networks, the next question becomes how do we improve conversions and scale our profits? Well that's what we're going to cover in this webinar with beginner-advanced strategies you can use to improve the odds that people who click on your ads convert into sales.

Microsoft Ads is one of the most underutilized PPC networks and that provides us as marketers with huge advantages, namely easy to make ads on a generally lesser competition filled network (which means lower PPC costs). In this class I will be showing you exactly how to utilize this network correctly!

YouTube Ads is one of the most popular PPC networks in the world and in this class we will be diving into it. I'll be showing you how to create optimized ads and funnels through this network to help you use as a template in creating your own.Important terminology for YouTube Ads:<ul class="editor-ul"><li class="editor-listItem">Clicks: Shows you how many times your YouTube Ad has been clicked on (from instream ads, this will be 0 if you do in-feed ads)</li><li class="editor-listItem">CPV (Cost Per View): How much you spend on each view (less = better)</li><li class="editor-listItem">Max CPV: How much you're willing to bid for each view (less is better).</li><li class="editor-listItem">Impressions: The total number of times your video ad shows up on YouTube.</li><li class="editor-listItem">Cost: How much you spent on the YouTube ad.</li></ul>