How to set up successful YouTube Ad PPC funnels
by VitaliyG
57.3K followers

YouTube Ads is one of the most popular PPC networks in the world and in this class we will be diving into it. I'll be showing you how to create optimized ads and funnels through this network to help you use as a template in creating your own.

Important terminology for YouTube Ads:

  • Clicks: Shows you how many times your YouTube Ad has been clicked on (from instream ads, this will be 0 if you do in-feed ads)
  • CPV (Cost Per View): How much you spend on each view (less = better)
  • Max CPV: How much you're willing to bid for each view (less is better).
  • Impressions: The total number of times your video ad shows up on YouTube.
  • Cost: How much you spent on the YouTube ad.