Anything that can be “tested”, can be improved upon. Google Analytics has a very sophisticated platform allowing you to set specific goals for your campaigns, which will help you maximize your overall revenue and results.

In this class you are going to learn how to use goals to measure how often users complete specific actions, from a lead, to a button click, to an overall conversion. If you understand how to use goals in your business, you are going to be a much better equipped marketer.