This class will provide an introduction to the Google Ads platform, including how to create and manage campaigns, set up targeting options, and optimize campaigns for maximum performance.

We are also going to be exploring the keyword research side of things, and how to build out targeted and high converting landing pages.  These are the foundational building blocks of running a successful campaign in Google Ads.  

Utilizing Google Ads With your WA Campaigns

Understand the basics of Google Ads 

Learn how to create and manage Google Ads campaigns and the proper structure

 Identify the different types of Google Ads, and the ones that lead to higher conversions

Setting up different targeting (geographic, device, etc)

Understand the best practices for optimizing and very successful ads campaigns

Creating hyper specific, slow-roller campaigns (and how to nail down your keyword research)

Full Q & A Session

This class will provide an introduction to automation and AI in pay-per-click campaigns, including setting up automated campaigns, leveraging machine learning, and optimizing campaigns for maximum performance. 

This class will provide an introduction to strategies for growing pay-per-click campaigns, including scaling budgets, optimizing campaigns for different objectives, and tracking performance. 

This class will provide an introduction to optimizing pay-per-click campaigns, including testing and refining your landing pages, as well as your campaigns for maximal ROI (conversions).

I also am going to be discussing upcoming updates, including platform integrations, training, and Black Friday updates here at WA. :)