This class will provide an introduction to optimizing pay-per-click campaigns, including testing and refining your landing pages, as well as your campaigns for maximal ROI (conversions).

I also am going to be discussing upcoming updates, including platform integrations, training, and Black Friday updates here at WA. :)

Optimizing PPC Campaigns

Understand the basics of optimizing PPC campaigns

Learn how to create targeted ad copy

Identify different methods of testing and refining campaigns

Learn how to track performance

Understand the best practices for optimizing PPC campaigns

Utilize optimization techniques for maximum performance

Learn to turn your best moves into systems. Write a 90&#8209;day plan, automate your publishing/boosting/reporting, set a daily referral streak, and define an escalation plan when targets slip.

Learn the most common objections and short, direct responses that work. Build an Objections page, record three quick replies, and add a mentorship invite that does not overpromise.

Learn to write high&#8209;impact tool requests tied to conversion goals. Prioritize ideas by impact and ease, test one prototype, and report results so we can improve it together.