This class will introduce you to the concepts of pay-per-click (PPC) marketing and the Wealthy Affiliate platform. They will learn about the key components of a successful PPC campaign and how to use the Wealthy Affiliate platform to create and manage a successful PPC campaign. 

Introduction to PPC and Wealthy Affiliate

Understand the basics of PPC marketing

Learn the key components of a successful PPC campaign

Understand the structure of the Wealthy Affiliate platform

Creating Your Foundational Core PPC Website

The Components of a PPC Campaign

Understand the best practices for PPC campaigns

Getting Your Google Ads & Microsoft Ads Accounts Set-Up

2025 is set to be a transformative year in the online business world. As technology and user behaviors evolve, so do the strategies required for success. In this class, you are going to discover what I think are the key trends, platforms, and tools shaping the future of digital marketing and online business, in particular in the year ahead. Learn how to adapt to changes in SEO, leverage AI education, and navigate the growing importance of branding in a more distributed online landscape.Whether you are just starting or are an experienced entrepreneur, this class will equip you with actionable strategies to thrive in 2025. Build a sustainable brand, connect with your audience, and stay ahead of the curve in a rapidly shifting digital environment!

Congratulations on completing the Core training! You should be proud of your hard work and dedication to your brand thus far!This class is going to help set you up for continued success and skill advancement in your online business journey here at Wealthy Affiliate. Remember, the learning never stops, and there's always something new and exciting to discover in the world of online business.<hr>Tasks for this Lesson:<ul class="editor-ul"><li value="1" class="editor-listItem">Making the most of Wealthy Affiliate&rsquo;s resources, classes, and discussions</li><li value="2" class="editor-listItem">Engaging with the community for growth hacks</li><li value="3" class="editor-listItem">Continual learning for sustained success</li></ul><hr>Even after 21 years in this field, I'm still learning every day. That's the beauty of running an online business &ndash; the landscape is always evolving, offering endless opportunities to enhance your skills. Let's have a look at exactly how you can continue your education and grow your abilities within the Wealthy Affiliate community.<h3 dir="ltr">Post-Core Training Opportunities</h3>Upon completing the core training, you'll find additional, optional (but highly recommended) training that will help you advance your skills in WordPress, SEO, content creation, and overall business development. This additional training is designed to build upon what you've learned and take your skills to the next level.<h3 dir="ltr">Leveraging Wealthy Affiliate's Classes Platform</h3>As a Premium member, you have access to classes every Friday. These classes cover a range of topics and are available to both premium and premium plus members. The classes dashboard in Wealthy Affiliate is a treasure trove of learning opportunities, with a vast array of classes scheduled throughout the year. These classes are current, focusing on strategies that work now, and are essential for staying ahead of the competition. Premium Plus+ members will also have access to additional classes, which take place throughout the week and will further help you advance your high value skill sets. <h3 dir="ltr">Active Community Engagement</h3>A significant part of your learning will come from engaging with the Wealthy Affiliate community. Participate in live chats, ask questions, and offer help where you can. Wealthy Affiliate is a pay-it-forward community, and you'll learn a great deal by interacting with experienced members who have been running successful online businesses for many years<h3 dir="ltr">Creating and Consuming Content within Wealthy Affiliate</h3>Make the most of the Wealthy Affiliate platform by creating content, documenting your journey, sharing success stories, and engaging with other members' posts. This active participation is not only a learning tool but also a way to contribute to the community and gain insights from a diverse range of experiences and skill sets.You are going to see video blogs, and blogs throughout the day every day....many of which are going to offer you incredible nuggets of value. Make sure you engage in this discussions as well, as it will lead to the advancement of your knowledge and skill..<h3 dir="ltr">Utilizing Wealthy Affiliate's Classes for Specific Learning</h3>The classes platform at Wealthy Affiliate is organized into various categories, allowing you to delve deeply into specific areas like artificial intelligence, search engine optimization, WordPress, YouTube marketing, copywriting, and more. You will find these within the 'Classes' menu in the main menu here at WA. <img src="https://cdn3.wealthyaffiliate.com/uploads/37/class/4a4c376bdd9fe582a862ee7483f4a77e_cropped.jpg?1706133617" alt="Classes Categories - Menu" width="698" height="403" data-image-anchor="|"> With over a thousand class replays available, you have the resources to become an expert in any area that interests you.<h3 dir="ltr">Building on Your Foundation</h3>You've laid a solid foundation with the core training, and now it's time to build upon it. Whether you're interested in expanding into YouTube, mastering social media marketing, email and funnel marketing, or exploring artificial intelligence and pay-per-click marketing, Wealthy Affiliate offers the tools and resources to advance in these areas.<hr>Again, congratulations on your progress so far! As you continue to immerse yourself in the Wealthy Affiliate community and take advantage of the extensive training available, your education and business will grow in exciting ways. If you have any questions about the training environment here at Wealthy Affiliate or any aspect of your online business journey, please leave them in the comments below. I&rsquo;m here to help and look forward to witnessing your continued success.Cheers, and here's to your ongoing growth and learning in the online business world!<hr>Tasks for this Lesson:<ul class="editor-ul"><li value="1" class="editor-listItem">Making the most of Wealthy Affiliate&rsquo;s resources, classes, and discussions</li><li value="2" class="editor-listItem">Engaging with the community for growth hacks</li><li value="3" class="editor-listItem">Continual learning for sustained success</li></ul><hr>

As we near the end of our core training, remember, this is not the end of your business journey; it's just the beginning of an exciting adventure ahead. We've already achieved so much, learning to set up and build foundational pages for our website, understanding affiliate marketing and social media, and laying the groundwork for a business that can be replicated over and over.<hr>Tasks for this Lesson:<ul class="editor-ul"><li value="1" class="editor-listItem">Set-Up 5 NEW Content Writing Tasks in Hubs</li><li value="2" class="editor-listItem">Design and Write 5 New Articles (Ideally Using the AI Author)</li><li value="3" class="editor-listItem">Polish and Get These Articles Ready for Publication</li><li value="4" class="editor-listItem">Aim to Publish 3 Articles per week moving forward (one per day if you can)</li></ul><hr>Now, you might be wondering, "What's next?" The immediate focus is on building and scaling your website. With only a few pages on our sites so far, the goal is to expand content. This content creation is key to achieving rankings, attracting traffic, and ultimately reaching our primary goal.As we move forward, our content is going to start to get indexed, rankings are going to start happening with more frequency, our social posts are going to gain more and more reach, and the opportunity to generate revenue is going to continue to increase.We are just starting, but the future is looking bright!Leveraging Site Kit and Tracking ProgressYou should have Site Kit set up by now. It's a fantastic tool for tracking your traffic, indexing in search engines, and understanding your impressions from search. Even in these early stages, seeing the initial impressions and clicks can be incredibly motivating. Though my website is only a few posts along in the process, you can see from my Google Console that I am getting indexed under lots of search terms already. <img src="https://cdn3.wealthyaffiliate.com/uploads/37/class/cc7e5785b64b148a895f33b2d313a44a_cropped.jpg?1706132223" alt="Basketball Search Terms Console" width="698" height="169" data-image-anchor="|">As time goes on, and my rankings increase, this will lead to traffic and opportunity. This is the beauty of SEO &ndash; getting ranked in search engines, driving traffic organically, and watching your site and income grow. As you move forward, there are a few critical aspects that you should be focusing on in terms of growth.(1) Content Creation: Expanding Your Reach. Creating content isn't just about targeting specific keywords; it's about expanding your reach across multiple search terms. Each article can rank for dozens of keywords, increasing traffic opportunities. As you build out your site, you&rsquo;re effectively putting out more &lsquo;tentacles&rsquo; into the internet, drawing traffic and revenue to your site.(2) Utilizing Hubs for Content Ideas. With the Hubs platform, you have access to hundreds of content ideas out of the box. These ideas are divided into topical clusters, allowing you to focus on specific areas like 'dribbling' in basketball, for instance. This organized approach gives you a roadmap for content creation, helping you focus on relevant topics that will boost your site&rsquo;s authority and ranking.(3) Streamlining Content Creation. Our platforms offer comprehensive support, from generating content ideas to article design and leveraging AI author tools. This streamlined process allows you to go from concept to a published article quickly. Remember, the more content you have, the more opportunities you create for your business.(4) Planning Your Content Strategy. Consider setting a content creation goal, like publishing two to three articles per week and eventually one article a day. Planning and sequencing your articles in advance can make this process more manageable. Each piece of content is a step towards expanding your brand's online presence and reach.(5) Beyond the Website: Growing Your Brand. As your business grows, you might consider expanding into YouTube marketing, email marketing, and deepening your social media engagement. Each of these platforms offers new opportunities to grow your audience and reinforce your brand.<h3 dir="ltr">Looking Ahead: Ongoing Education and Skill Development</h3>In our next lesson, we'll explore the ongoing educational opportunities at Wealthy Affiliate. Continuous learning is very important in your journey to success, as it helps you become a more skilled marketer and business owner. Embrace the learning curve and get excited about the diverse set of skills you are going to be developing as you move forward. I hope this class has been informative and inspiring. If you have any questions about scaling your business, content creation, or any aspect of what we&rsquo;ve discussed, feel free to drop them in the comments below. I'm here to help you every step of the way. ;)<hr>Tasks for this Lesson:<ul class="editor-ul"><li value="1" class="editor-listItem">Set-Up 5 NEW Content Writing Tasks in Hubs</li><li value="2" class="editor-listItem">Design and Write 5 New Articles (Ideally Using the AI Author)</li><li value="3" class="editor-listItem">Polish and Get These Articles Ready for Publication</li><li value="4" class="editor-listItem">Aim to Publish 3 Articles per week moving forward (one per day if you can)</li></ul><hr>