At its heart, Instagram is all about sharing great shots. In this class I'll show you Instagram's different ways of featuring your content through reels, highlights, and more so you can develop a great feed that drives interest with just some basic knowledge of photography and the camera phone you already have.

The Heart of Instagram: Content is King!

Understanding your Feed vs Stories vs Highlights vs Reels

Why your Phone is the Only Camera You Need

Taking a Great Shot: Rule of Thirds

It's all About Perspective

Photo Editing Apps that Go a Long Way

Live Q & A

Let's bring it all full circle! In this class, you'll put it all together to develop your own successful social media marketing strategy. We'll cover the basics of strategy development, setting goals and objectives, developing your content plan, creating a measurement framework and using the AI tools available to make this efficient! You'll understand how to use analytics to inform your decisions, and how to create your own successful plan for ongoing optimization! Let's do this!

To be effective with your social media marketing you have to stay up to date with the latest trends! I'll show you the importance of keeping up with industry news and how to use those insights to identify emerging trends! I'll share why it's always important to use a social media platform's latest feature and why it offers massive opportunities to stay ahead of the competition!

It's time to learn how to build and manage relationships on social media. This doesn't mean being everyone's best friend, it simply means understanding the basics of customer service on social media, how to handle negative feedback, and how to build potential relationships with influencers and industry leaders. It's all about using social media as a tool to strengthen customer loyalty and give authority to your brand!