Setting up a Google Ad is easy, but the real test of it's success comes after it's live. In this class we will be examining the many possibilites of what to expect once your first ad is live, how to optimize it and if necessary adjust your sales funnel to improve it's success.

Monitoring and optimizing your Google Ads

To view and see how the sample ad we made in class 3 performed.

To understand how to read what Google Ads tells us about our ad so we can adjust it if necessary.

To understand what to do if the ad is not profiting.

To understand how to scale your ad further if it is on a break even point or profiting.

To know how to properly split test your ad, as well as your online sales funnel for better results.

Live Q&A Session

In this class I will be showcasing how I use 3 particular platforms to expand my train site's business, giving my access to more traffic beyond just Google, thereby helping business proof the site. They are: (1) Medium.com (<a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/magistudios/blog/heres-why-posting-to-medium-com-is-awesome-proof">training</a>)(2) Facebook pages (<a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/classes/series/driving-traffic-with-facebook/building-your-first-facebook-page">training</a>)(3) Pinterest (<a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/classes/series/lets-get-pinterest-ing/a-beginners-guide-to-pinterest">training</a>)Case study pages I'm running: (1) Medium article: <a target="_blank" rel="noopener" href="https://medium.com/@lazyyankvg/7394b0f34b71">https://medium.com/@lazyyankvg/7394b0f34b71</a>(2) Pinterest account: <a target="_blank" rel="noopener" href="https://www.pinterest.com/scenictrainrideguide/">https://www.pinterest.com/scenictrainrideguide/</a>(3) Facebook page: <a target="_blank" rel="noopener" href="https://www.facebook.com/profile.php?id=61566322216897">https://www.facebook.com/profile.php?id=61566322216897</a>

Relying solely on Google to get results can be a hit or a miss, especially when it comes to how an update can come along and turn the tide of your site's success.This is why it is imperative in today's world of building niche websites to expand them beyond the Google realm and having multiple sources of traffic in case anything ever happens to the site's results in Google.In this class we will be covering how I've been doing that with the scenic train ride site and specific platforms I use to expand the site's reach to get more traffic from other places out there.Additional class references to help you apply tonight's class advice:<ol class="editor-ol1"><li value="1" class="editor-listItem">Medium class: <a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/classes/series/how-to-write-right/how-to-write-an-informational-article">https://my.wealthyaffiliate.com/classes/series/how-to-write-right/how-to-write-an-informational-article</a></li><li value="2" class="editor-listItem">Bing webmaster tools class: <a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/classes/series/ranking-in-bing/getting-started-with-bing-webmaster-tools">https://my.wealthyaffiliate.com/classes/series/ranking-in-bing/getting-started-with-bing-webmaster-tools</a></li><li value="3" class="editor-listItem">Pinterest class: <a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/classes/series/lets-get-pinterest-ing/a-beginners-guide-to-pinterest">https://my.wealthyaffiliate.com/classes/series/lets-get-pinterest-ing/a-beginners-guide-to-pinterest</a></li><li value="4" class="editor-listItem">Facebook page class: <a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/classes/series/driving-traffic-with-facebook/building-your-first-facebook-page">https://my.wealthyaffiliate.com/classes/series/driving-traffic-with-facebook/building-your-first-facebook-page</a></li><li value="5" class="editor-listItem">My pay per click series: <a target="_blank" rel="noopener" href="https://my.wealthyaffiliate.com/classes/series/mastering-the-basics-of-pay-per-click-ppc-marketing">https://my.wealthyaffiliate.com/classes/series/mastering-the-basics-of-pay-per-click-ppc-marketing</a></li></ol>

In this class we are getting into the meat and potatoes of building what makes websites grow: Content. I will be personally showing everyone how I craft content for the scenic train ride site using both my own skills in content production mixed together with the powerful AI writer tool here in WA.This class will showcase for you a great template to follow for your own niche websites using the same tools here in WA. Here's the finished article link:<a target="_blank" rel="noopener" href="https://scenictrainrideguide.com/jungfrau-railway/">https://scenictrainrideguide.com/jungfrau-railway/</a>Although I was making this article (with narration) for awhile, I'll say this: I've gotten to a point where I can make these articles in under 20 minutes in most cases. This takes practice of course but it works :)