Setting up a Google Ad is easy, but the real test of it's success comes after it's live. In this class we will be examining the many possibilites of what to expect once your first ad is live, how to optimize it and if necessary adjust your sales funnel to improve it's success.

Monitoring and optimizing your Google Ads

To view and see how the sample ad we made in class 3 performed.

To understand how to read what Google Ads tells us about our ad so we can adjust it if necessary.

To understand what to do if the ad is not profiting.

To understand how to scale your ad further if it is on a break even point or profiting.

To know how to properly split test your ad, as well as your online sales funnel for better results.

Live Q&A Session

Now that we've covered how to get optimized ads/PPC funnels set up on multiple networks, the next question becomes how do we improve conversions and scale our profits? Well that's what we're going to cover in this webinar with beginner-advanced strategies you can use to improve the odds that people who click on your ads convert into sales.

Microsoft Ads is one of the most underutilized PPC networks and that provides us as marketers with huge advantages, namely easy to make ads on a generally lesser competition filled network (which means lower PPC costs). In this class I will be showing you exactly how to utilize this network correctly!

YouTube Ads is one of the most popular PPC networks in the world and in this class we will be diving into it. I'll be showing you how to create optimized ads and funnels through this network to help you use as a template in creating your own.Important terminology for YouTube Ads:<ul class="editor-ul"><li class="editor-listItem">Clicks: Shows you how many times your YouTube Ad has been clicked on (from instream ads, this will be 0 if you do in-feed ads)</li><li class="editor-listItem">CPV (Cost Per View): How much you spend on each view (less = better)</li><li class="editor-listItem">Max CPV: How much you're willing to bid for each view (less is better).</li><li class="editor-listItem">Impressions: The total number of times your video ad shows up on YouTube.</li><li class="editor-listItem">Cost: How much you spent on the YouTube ad.</li></ul>