Split testing is a common strategy used by marketers to compare 2 things against one another to determine which performs better. In this class we will be examining how this applies to Google Ads and specifically how to create A/B split tests with 2 ads competing against one another to determine which is better for you to use for your campaign/s.

Introduction to Google Ads Split Testing (And Beyond)

Knowing what split testing is in PPC.

Seeing examples of split testing with regards to Google Ads.

Learning how to activate split testing with Google Ads.

Expanding into split testing realms beyond Google Ads.

Learning how to create split test landing pages for different PPC campaigns.

Live Q & A.

Now that we've covered how to get optimized ads/PPC funnels set up on multiple networks, the next question becomes how do we improve conversions and scale our profits? Well that's what we're going to cover in this webinar with beginner-advanced strategies you can use to improve the odds that people who click on your ads convert into sales.

Microsoft Ads is one of the most underutilized PPC networks and that provides us as marketers with huge advantages, namely easy to make ads on a generally lesser competition filled network (which means lower PPC costs). In this class I will be showing you exactly how to utilize this network correctly!

YouTube Ads is one of the most popular PPC networks in the world and in this class we will be diving into it. I'll be showing you how to create optimized ads and funnels through this network to help you use as a template in creating your own.Important terminology for YouTube Ads:<ul class="editor-ul"><li class="editor-listItem">Clicks: Shows you how many times your YouTube Ad has been clicked on (from instream ads, this will be 0 if you do in-feed ads)</li><li class="editor-listItem">CPV (Cost Per View): How much you spend on each view (less = better)</li><li class="editor-listItem">Max CPV: How much you're willing to bid for each view (less is better).</li><li class="editor-listItem">Impressions: The total number of times your video ad shows up on YouTube.</li><li class="editor-listItem">Cost: How much you spent on the YouTube ad.</li></ul>