As your Google Ad begins accumliating clicks, costs and hopefully conversions you will be able to see which keywords your ad is showing up and often times, those keywords may be completely irrelevant to your sales funnel.

This opens up the door to what is known as "negative keywords" and the great news is that you can actually see what they are, and remove them to help your ad only show up for the most targeted keywords you want, thus saving you more PPC money and raising your conversions even higher.

In this class we will go over exactly how to do this!