In the last class, we focused on using email marketing with the primary goal of promoting an affiliate offer. In this class, I'm going to show you how to use email marketing to grow an audience of people who want to know when you publish new content on your site.

This strategy is ideal if your goal is to increase your site's traffic, build a better brand, and develop a loyal following. And while it is a less direct approach, you can also use this method to promote relevant affiliate offers.