As we journey further down the design side of our business and brand, we find ourselves before two pivotal stops: brand identity and logo significance. An understanding of these is essential before we learn to create our perfect logo.
Tasks for this Lesson:
- Introduction to brand identity and logo importance
- Utilizing DsgnPop Studio for logo creation, enhancement and ideas
- Add the your logo to your website
A logo is an entity that portrays your brand's history, ideals, objectives, and more. But I don’t want you to “over complicate” this step, because your first logo likely won’t be your last. Surely our logo has evolved over the years, check out the WA logo from back in 2005 when we started out, to our logo of 2024.
Comical right? The 2005 version was very amateur, and our logo has evolved over time as our company has evolved. Through time, yours likely will too!
So that is why I don’t want you to fret at this step. The initial focus of a logo is getting something in place to complete your website design, and to make your website look a lot more professional. This logo can evolve through time, and we are going to show you some tools that you can use to create really awesome logos, fast.
First impressions are often lasting ones. Being the initial contact point, your logo adds to your initial perception of a website visitor. Without one, your website feels like it is amateur and potentially “new”. With a logo, it piques interest and urges viewers to explore further, in particular if it is interesting and it complements your “niche” idea.
Now that we understand logos, and just how UGLY our original logo is, let’s jump into creating one!
Using DsgnPop Studio to Create Logos
In this lesson, you will learn how to create a professional logo for your website using Designpop Studio, an AI-powered design tool available inside Wealthy Affiliate.
Logos are a critical part of building your brand identity, and with this tool, you can create high-quality logos in minutes instead of weeks.
Step 1: Accessing Designpop
- Log in to your Wealthy Affiliate account.
- From the left-hand menu, scroll down and click Designpop.
- On mobile, expand the menu to find Designpop.
- Click the Start Creating button on the Designpop page.
Step 2: Create or Select a Brand
- Choose whether to create a new brand or use an existing brand.
- Enter your brand name (example: Youth Bounce).
- Describe your brand (e.g., “A website dedicated to youth basketball”).
- Click Continue.
Step 3: Select Colors and Logo Type
- Review the automatically generated color palettes.
- Click More Colors if you want additional options.
- You can also specify preferred colors in your description.
- Choose your preferred logo type:
- Text only (like Google)
- Logo only (like Nike)
- Logo + Text (recommended for most websites)
Step 4: Choose Quality and Background
- Select your quality level:
- Medium or High (uses AI credits).
- Choose logo size: Large (default and recommended).
- Select background type:
- Transparent (recommended for flexibility in use)
- White, black, or custom color.
Step 5: Generate Your Logo
- Add any optional instructions (e.g., specific design notes).
- Click Generate Logo.
- Within seconds, your logo will be created.
Step 6: Manage Your Logo
After generation, you can:
- Download your logo.
- Regenerate for alternate versions.
- Customize/Edit with new instructions.
- Access all your saved logos in the Design Gallery.
Step 7: Add Your Logo to Your Website
- Download your logo (file type: .png).
- Log in to your website through My Businesses → View Hub → Log In.
- In your WordPress dashboard:
- Go to Appearance → Customize → Site Identity.
- Click Select Logo and upload your new file.
- Crop and adjust sizing as needed.
- Hide the site title if you want only the logo displayed.
- Adjust Logo Width so it does not overpower your content.
- Click Publish to make it live.
Step 8: Use Your Logo Across Your Brand
- Apply your new logo to your website, ads, and marketing materials.
- Consider watermarking images for consistent branding.
- Create multiple versions if you want options for different uses.
Key Takeaway
With Designpop Studio, you can create a professional, AI-powered logo in minutes instead of waiting weeks and spending hundreds of dollars on designers.
Tasks for this Lesson:
- Introduction to brand identity and logo importance
- Utilizing DsgnPop Studio for logo creation, enhancement and ideas
- Add the your logo to your website