When it comes to reaching Vegas, it's all about the conversions! There's two steps to this process. Getting your viewers to click through on the content and arrive at WA, and then getting them to become a premium member. I'll cover a little more about your messaging campaign in a later class in this series, but for this class we talk about creating specific types of "authority" calls to action that will build your authority while giving your audience that helpful nudge to click through!