In this class, you’ll learn how to plan, write, and publish high-quality product reviews that educate your audience and strengthen your authority site. We’ll cover review structure, comparison frameworks, rating blocks, and how to organize reviews in your site navigation.

You’ll see how to leverage WA’s AI Article Designer and custom templates for speed and consistency, when to use screenshots and third-party signals like Trustpilot, and how to add clear recommendations without hype. We’ll also touch on promotion methods, including first-comment linking and light paid testing, so reviews can drive late-stage buyers, signups, and revenue.