As they say, your “brand” is everything. But what defines a brand? When do you actually become a brand that is worth something? How do you achieve that status?

It all starts with a branding game plan and an ongoing focus of brand integrity. Sector trust can take years to establish, but a wrong move in terms of your branding can erase a great deal of hard work. In this class we are going to be walking through the branding elements, not just things like logos and visual components of your brand, but also how to establish a brand in your respective niche and build a high level of trust with your audience.