Every successful business starts with a brand. Once you have set out your vision through your brand, you need to “execute” on that very idea. The first few things you are going to want to do are set up your website with a design that will work well with your brand.
Secondary to that, and equally important is logo development and establishing a brand design that will legitimize who you are as a company. You don’t see successful brands without a logo, so that is going to be another focus.