Local Lead Generation

byBtStew

381 followers

3 years ago

Lead generation websites are ideally suited to small local business owners as it doesn’t require selling any products online and doesn’t take an immense amount of time like other forms of online marketing do.

It is based on generating online leads through targeted Internet marketing tactics and then turning those leads into new customers. The strategy is to get leads online and monetize offline. Lead generation websites cost next to nothing to create, and business owners don’t have to continually add or change the content displayed on them. There is nothing to lose and everything to gain.

Build Your Business Based on Local Search

Almost everyone uses search engines like Google to find local services and products. And a lead generation website combined with an aggressive email autoresponder provides an opportunity to capitalize on this trend that’s not going to slow down any time soon.

When was the last time you looked through the Yellow Pages for a commercial cleaning company, wedding venue, Lasik eye surgery clinic, or hydroponic garden systems in your local area? Local search is the fastest growing element of Internet search as more and more people are turning to Google to find instant answers. How often do you hear “I just Googled it”? Local search terms such as “Seattle driving schools,” “Sydney boat hire,” “Boston wedding venues” and “Manchester widget makers.”

With so many people Googling search terms every single day, the search engine handles a massive number of queries. Every second, Google receives 40,000 search queries and delivers relevant results back to the user. This means that every single day, Google receives 3.5 billion searches for a total of 1.2 trillion searches per year throughout the entire world.

The statistic for local search is even more impressive. Of all searches made, most of them are made on a mobile device, and one-third of those are local searches. Local searches don’t always have to include the name of the location in the search query either. 50% of local searches made on mobile devices include the terms “near me” or “close by.” This will be the trend for the foreseeable future as people are turning to search engines to find local products and services. This translates into an unbelievable opportunity for business owners who can capitalize on this trend.