I Never Really Expected To Build A Million Dollar Company
When I joined WA in August 2012, I was looking for a way to make money online, like everyone else who has walked (surfed?) through WA's doors before, and since that fateful day.
I raced through what was then a 10-day trial, and signed up for premium straight away.
I was full of hope, and dreams, and a ton of excitement, but in the back of my mind there was always doubt.
The doubt wasn't that internet marketing worked.
The doubt wasn't that WA could teach me.
The doubt was that I myself would be able to make it work.
I think this is what most people struggle with really, and it was a battle I faced every single day, and sometimes still face.
"Will I be able to make this work?"
"I'm not as diligent as these successful people. I'm too impatient. I'm not talented enough. I can't come up with a good enough idea. My content isn't good enough. I don't know how to network. Waa waaa waaah."
But in 2017, my company, recorded $1,067,286.00 US dollars in revenue.
So if I was able to get over my doubts, and learn how to build a business, and in five years be able to say, hey, I have a 7 figure business, then so can you.
For the rest of this post, I'd like to talk about some of the things I think you'll need to learn and develop in order to get to a similar place as I'm in.
1.) Never Give Up Hoping
This is similar to advice you may have seen before about knowing your "why", and it goes back to remembering your motivation. I have said many times that being passionate about your niche isn't as important as being passionate about WHY you are building a niche site in the first place.
This kind of passion is what keeps you going when you have your inevitable periods of wanting to quit.
Let me just say this right now. You WILL want to quit.
2.) Execution of an idea is infinitely more important than the idea itself.
Let's do some simple maths based on some of my experiences.
- A bad idea is worth $5
- An average idea is worth $10
- A good idea is worth $15
- A great idea is worth $20
- Bad execution has a multiple of 1
- Average execution is 10
- Good execution is 50
- Great execution is 100
With this in mind, we can see that a bad idea with excellent execution is worth $500, whereas a great idea with bad execution is only worth $20.
This simple math(s) is here to remind you that sitting around waiting for the perfect idea and clarity is much less important than just getting out there and working on your ideas. Even if they're bad, you'll end up with something reasonable..and on top of that, you'll get better at learning how to execute on your ideas.
Doing this means that when you DO have a good idea, you'll be much better set up to execute on it.
So just get out there and start working on your site and your niche and learning how to get better at everything, and stop worrying if it's a great idea or not.
3.) Don't Be Arrogant Because You Learned One Thing
I see a lot of people in the world who learn something, and then take it as gospel. Always play devil's advocate and ask yourself if the opposite is actually true. Go out and see what the arguments are in favor and against something, and get different opinions.
You'll learn a lot more, and you'll learn from more sources.
For example, some people say Amazon isn't the best affiliate program because it only gives a 24 hour cookie. Fair enough, that's their opinion.
I've seen people arguing against Amazon for the above reason, and they've never even used it. Go out there and learn from people who love it instead, and even better, try it for yourself.
This is true for almost everything in Internet Marketing.
Learn by doing and seeing for yourself.
4.) If something isn't working, it might just be because you need more time, or it might just be because you're doing it wrong...or it might be because it doesn't work.
There are quite a few possibilities, and this is what makes Internet Marketing frustrating sometimes.
The feedback loop is long, we sometimes have to wait 6 months before we find out if something is going to yield the results we want.
I don't really have an answer for this other than to try to consider all options. Don't be too quick to throw in the towel on something, but also don't just sit there hitting your head against the wall assuming it will work eventually. Just be aware that there could be several reasons behind your lack of success so far.
I did a podcast about this with @AlexSol as well, and we debated quite a few ways of figuring out how to troubleshoot your journey so far.
5.) Always Keep Learning
This one is self explanatory. Keep learning from as many sources as you can, don't just rely on WA, but understand that WA is the backbone and the foundation, and you need to self educate as well.
... On that note, I'm going to be writing a new blog post every week on here about the journey from $0 to $1,000,000 per year. I'll start tomorrow (Monday Jan 15) with the first few months of HPD and how I came up with the idea, and will then walk you all through the journey from there to here.