Does Google Have A Moral Obligation To Serve Quality Content?

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Does Google have a moral obligation to serve quality content to people searching their listings instead of the mass 'Duplicate' articles that we most often see on page 1 and 2?

We all know that Google ranks websites on their search listings that have a lot of content contained within them.

But many of the sites I see on the top listings of Google are either full of 'Duplicate' content, or offer no real value to the reader.

Many of them are giving false statements just to sell a product or completely lying about what they are promoting.

I often see these offending TOP page rankers within Google and leads me to wonder - does Google really have a moral obligation to serve qaulity content or just BS sites that can lead people to misfortune...?

Is it just because they have over 500 posts of 'poor quality content that ranks them superior over 'Legit' content that informs the real truths to look after people's rights and protects them from the real evils that seems prevelent online these days?

Google states they are cracking down on SCAMMY and DUPLICATE sites but I'm yet to see these offending websites being placed where there content deserves.

Pages 5 and 6 of Google.

Give this a like if you agree and let me know what you think in the comments thread below...

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Recent Comments

9

I agree ... it does seem as though Google is "all talk". They keep stressing the importance of quality content, but as you said it doesn't show when you're doing a search.

Thanks for sharing, Elaine!

Interesting post, Jeff. Will keep it in mind for the future. Thanks for sharing.

Wilson

Thanks, Wilson!

Great post, Jeff! Thanks for sharing!

Decades ago Google was my favorite search engine. I'm amazed people still use it these days. As a search engine I consider it to be basically junk for the past many years.

When I was still using it, I routinely skipped to page 10 to 15 in the results and worked my way back.

These days I primarily use DuckDuckGo. Even Startpage, which still relies on Google to power its results, is much better simply because you escape the feedback loop.

I don't think they have any moral obligation. They are a profit-driven. They may say they are doing things for moral reasons... what that translates to is they want to maximize their income... which is most likely the real reason they started showing more and more snippets and so forth. Their real business is gathering & selling data (in one way or another) on everyone who is using their large number of services.

Can you submit your website sitemap.xml to DuckDuckGo and Startpage?
Very interesting. I haven't heard of these 2 search engines before.

There is no need to submit it to them. Startpage uses Google to get the search results (meaning if your sites are indexed in Google then they are indexed in Startpage)... but it does so truly anonymously on the part of the user without tracking and ongoing personalization so you can get a true view. As it is when you search on Google and see results it is likely different than myself and others may see searching the exact same thing there depending on our interests and search history, click activity, etc.

DuckDuckGo... no need either. My sites are already indexed in there. It could be they use Bing/Yahoo to power their results but again, if so, it is done completely anonymously on the part of the user.

Although I depend on google for traffic to my website, I don't think they have an obligation to provide any level of content or review. The value and originality of content is so subjective, it would be almost impossible to do scan the billions of bits of data with any objective criteria.

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