The Secret to Trust: Why You Don't Need to Be a Guru, You Just Need to Be "You"

Hi all,

I am writing this based on what I noticed in Benable.

Have you ever noticed how we make decisions when we’re looking to buy something online?If we’re a parent looking for a stroller that won't break on a bumpy sidewalk, we don't really care about a factory spec sheet filled with technical jargon. But if another mom posts a quick video saying, "Look, I’ve taken this thing through three muddy parks and two airports, and it’s the only one that didn't get stuck," we’re ready to buy it instantly.We don't buy from the biggest "experts." We buy from the people who live like we do.

The most powerful phrase in the entire world of helping people is simply: "Me too."

People don't see a salesman. They see a friend who has already walked down the muddy path and is reaching back to help them avoid the puddles.

When we embrace who we are, we stop competing with giant corporations. They have millions of dollars, but they can't be a real person talking to another real person over a cup of coffee. Only we can do that.

The next time you sit down to write product or service review recommendations, think about a close friend who is facing the exact problem you just solved. How would you explain it to them in a text message or a conversation? Write those exact words down on your page.

Have you noticed this pattern in your own buying habits? How can you bring more of your real, everyday life into your website posts this week? Let’s brainstorm some ideas together in the comments!