Understanding Jaaxy QSR vs. Google Search Results: Are They Always Accurate?

Keyword research is the foundation of any successful SEO strategy, and tools like Jaaxy provide essential metrics to help users determine competition levels. One of the key metrics in Jaaxy is the Quoted Search Results (QSR), which represents the number of websites competing for an exact keyword phrase. However, sometimes Jaaxy fails to generate a QSR for certain terms, leading users to find alternative verification methods.

One recommended approach that I found in one of the training videos here at WA which was recommended by one of the members to overcome the current Jaaxi QSR challenges is using Google Search manually. The process involves entering the keyword in quotation marks, navigating to the last search results page, and checking the total number of indexed results. This number should theoretically match the QSR Jaaxy provides. But what happens when these numbers do not align?

Testing Jaaxy QSR Against Google Search

Recently, I encountered a situation where Jaaxy returned a QSR of zero for a particular keyword. To validate this result, I followed the manual Google method. Surprisingly, instead of showing zero competing pages, Google displayed over 100 results for the same keyword. This discrepancy raises an important question: Is Jaaxy’s QSR incorrect, or is there no such thing as a zero QSR on Google?

I went to chatGPT for this issue - as I usually do with many of my questions these days - and here is the logic that ChatGPT provided.

Why the Numbers Might Differ

1. Jaaxy's Algorithm vs. Google’s Indexing
   Jaaxy relies on its own algorithm and data sources to determine QSR. Google, on the other hand, constantly updates and indexes pages dynamically. The difference in their data sets can lead to mismatched results.
2. Google’s Broad Interpretation of Search Queries
   Even when using quotation marks to perform an exact match search, Google sometimes includes results with slight variations, synonyms, or related content. This could explain why Google still shows results while Jaaxy does not.
3. Filtering and De-duplication in Jaaxy
   Jaaxy might filter out certain low-quality or duplicate pages that Google includes in its count, leading to different QSR figures.
4. Search Index Lag
   Google constantly updates its index, but there may be delays in displaying the most recent indexed results. Jaaxy’s QSR might be based on older data, causing occasional discrepancies.

Does a True Zero QSR Exist?

A zero QSR means no competition for a keyword. However, Google’s vast indexing system makes it rare to find a keyword with absolutely no indexed results. Even newly coined phrases might get indexed quickly due to AI-generated content or automated page generation.

What This Means for Keyword Research

• Use Jaaxy as a Guideline: While Jaaxy’s QSR is helpful, it's not infallible. Cross-checking with Google can provide a broader perspective.
• Analyze the Quality of Competing Pages: Even if Google shows results, assess whether those pages truly target your keyword or if they are loosely related.
• Prioritize Low-Competition Keywords: A low QSR is ideal, but don’t dismiss keywords simply because Jaaxy or Google numbers don’t perfectly align.

Conclusion

Jaaxy’s QSR and Google’s search results serve as valuable tools for keyword research, but they don’t always match due to differences in algorithms and data interpretation. Instead of focusing solely on numbers, a strategic approach involves evaluating competition quality and overall search intent. By combining multiple research methods, you can make more informed SEO decisions and improve your chances of ranking successfully.